When you look at your own website every day, it goes invisible. So we went through it the way a frozen yoghurt franchise buyer would, on a phone, in a hurry, deciding whether you're a serious supplier. Here is the list. Every one of them is fixed inside the price in this proposal.
01Your About page lives at a URL called "contact"
odough.co/contact → "About Us"
odough.co/contact-1 → "Wholesale"
At some point the original contact page was turned into the About page, and the real contact page became contact-1. Your single most valuable page, the wholesale enquiry page, now sits at an address no buyer would ever guess and that looks unfinished when you paste it into an email.
How we fix itProper addresses that say what they're: /wholesale, /foodservice, /stockists, /products. Every old address redirected so nothing breaks.
02Your homepage title doesn't contain the words "edible cookie dough"
<title>Home | Tub O' Dough</title>
"Home" is the default label the website builder puts there. It's the single line Google shows in search results, and right now it tells a searcher nothing about what you make, who you supply, or where you are. For a brand describing itself as Australia's leading edible cookie dough supplier, that's a lot of ground given away free.
How we fix itEvery page gets a written title and description built around what buyers actually search for. Wholesale, foodservice, bulk, by city, by product.
03Not one page has a description written for search results
No meta description tag found on the homepage
When a description is missing, Google picks a sentence from the page at random. On your homepage the most likely candidates are "FREE DELIVERY OVER $100" or "SPOON ME RAW". Neither of those is what you want a distributor to read in a search result.
How we fix itA written description for all sixteen pages across the two sites, aimed at the buyer, not the shopper.
04Five of your eight products say "Out of stock", including the flagship
Chocolate Chip · Salted Caramel & White Chocolate · Crunchy Peanut Butter & Dark Chocolate · Hazelnut · Bueno Filled Cookie
A distributor doing their due diligence on you lands here, sees a mostly empty shop, and quietly files you as a brand with supply problems. The products are almost certainly fine. The shop page is just telling a story you didn't intend.
How we fix itOn the new sites, trade availability and retail stock are separated completely, so a paused retail line never implies a paused wholesale line.
05There are no pack sizes anywhere on the site
No weights, tub sizes, case configurations, shelf life, storage or allergen data on any page
This is the big one. A foodservice buyer needs five things before they'll even reply: pack size, case configuration, shelf life, storage, and allergens. None of them are published. So every single enquiry has to start with an email asking for the basics, and a fair number of buyers simply don't send it.
How we fix itA proper foodservice product page per item with all five, plus a downloadable spec sheet, which is the document buyers forward internally.
06Your strongest asset is a line of plain text with typos in it
"YOCHI - BLITZ BAR - ACAI CORNER - BETTYS BURGERS -YOGURBERRY - BOOST (SOON) -"
Being in Yo-Chi and Betty's Burgers is enormous. Yo-Chi passed forty stores last year and is heading for sixty. Betty's Burgers is at seventy four sites and sits under Retail Zoo, the same group as Boost. That list is the most persuasive thing you own, and it's currently an unstyled string of capitals with missing apostrophes and a trailing dash.
How we fix itA proper stockist wall with logos, store counts and links, placed where buyers see it inside four seconds.
07Your wholesale enquiries go to a different company's email address
hello@twentygroup.com.au
There's a good internal reason for this, we're sure. But a buyer who has never met you sees an unexplained third party domain as the only route in, with no phone number and no business address anywhere on the site. For a trade buyer about to put you on a purchase order, that's a small cold spot at exactly the wrong moment.
How we fix itEnquiries routed to justin@daydreamfoods.com as your brief specifies, with a named human, a phone number and an address on the contact page.
08Your wholesale page lists three flavours, your shop lists eight
Wholesale: Famous Choc-Chip, Cookies & Cream, Salted Caramel
Shop: eight different items
A buyer comparing the two pages can't tell what is actually available to trade. Small thing, real friction.
How we fix itOne product database feeds every page, so the trade range and the retail range can never drift apart again.
09Two typos on the two most-read lines you own
Hero: "The Worlds Best Edible Cookie Dough"
Footer, every page: "© 2025 by TUB 0' DOUGH"
The hero is missing the apostrophe in World's. The footer, on every page of the site, spells your brand name with a zero instead of the letter O, and still says 2025. These are tiny. They're also the kind of tiny that a careful buyer notices and files away.
How we fix itA full copy proofread across both sites before launch, and a footer year that updates itself so it's never wrong again.
10Your About page has no main heading, and one empty heading
No H1 on /contact · one heading containing only an invisible character
Headings are how a search engine works out what a page is about, and how a screen reader navigates it. On your About page there's no main heading at all, and one that's completely empty. Nobody reading the page would ever notice. Google and screen readers both do.
How we fix itA clean heading structure on every page, checked for accessibility as part of our quality pass.
11Daydream Foods doesn't exist anywhere on the web yet
The only public record we found describes Daydream Foods as a foodservice supplier for the sweet treat industry, founded 2017, Melbourne, with odough.co listed as its website
Which is exactly why the Daydream site is phase one. Right now, a US distributor searching the parent company finds a single unclaimed directory entry pointing at an Australian consumer cookie dough shop. That's the gap this project closes.
How we fix itA US-facing Daydream Foods site that establishes the parent brand properly, with Tub O' Dough positioned inside the range exactly as your brief describes.
Three more things worth a conversation
Your site says "SINCE 2015", your brief says 2017. No view on which is right, but both are out in public at the moment, so it's worth settling before launch.
There's an Australian dessert business already trading as Daydream Dessert. Different name, same category, same country. We build websites, we're not trademark lawyers, so this isn't advice. Just something your advisor may want to glance at before the US launch gathers pace.
Your current shop still sells to consumers. Your brief says e-commerce isn't required on either site. We agree for Daydream. For Tub O' Dough, we'd rather not switch off revenue that's already running, so we've priced an option to keep a simple shop alive on the Australian site. Your call, and it's not baked into the headline price.
